Pipeline & Purpose

Plan the work.
Do the work.
Love the work.

You can't scale chaos. But you can scale structure, clarity, and purpose — and that's what Pipeline & Purpose builds.

Chris Baszto

What We Build

Structure replaces chaos. Systems create scale. Momentum follows clarity.

Growth Engine

Most companies don't need more tactics — they need a working revenue engine. I help organizations diagnose what's blocking growth, design a scalable operating model, and implement the systems that keep teams aligned.

Marketing That Works

From paid performance to SEO, content, and social, I build marketing systems grounded in reality, tied to business outcomes, and ready for the actual capacity of your team. No buzzwords. Just data-backed strategy that compounds.

Leadership

Whether you need strategic stewardship, a fractional growth leader, or hands-on activation, I step in as a stabilizing force — bringing clarity to decisions, eliminating reporting chaos, and helping teams execute with purpose.

Career Highlights

$480M Revenue Growth at Industrious
6:1 LTV:CAC Ratio
+80% ROAS Improvement
10M+ App Downloads (Microsoft 365)
$12M Incremental Revenue via AI/CRO
96/100 CultureAmp Team Score

Brands I've Partnered With

CBRE
Industrious
Microsoft
P&G
Barclays
NBCU / Syfy
Divorce.com
Delta
Hertz
Walgreens
GroupM
Hill & Knowlton
Razorfish
Hearts & Science
ANA Airlines
Park Place Tech
CBRE
Industrious
Microsoft
P&G
Barclays
NBCU / Syfy
Divorce.com
Delta
Hertz
Walgreens
GroupM
Hill & Knowlton
Razorfish
Hearts & Science
ANA Airlines
Park Place Tech

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Chris Baszto

Meet Chris Baszto

A lifelong storyteller, he grew up watching his father shape global brands for a Fortune 150 company, sparking a deep fascination with how ideas move people, build trust, and transform organizations.

That early fascination turned into a 20-year career in marketing and communications spanning every level of scale: neighborhood agencies, regional brands, national campaigns, and global organizations. Chris has led high-growth teams, rebuilt revenue engines, and guided companies through major inflection points.

Outside of work, Chris is driven by the same curiosity and appetite for adventure that fuels his craft. Whether scuba diving with 11-foot tiger sharks as a PADI Master Scuba Diver, obsessively seeking new experiences through travel, or picking up a new quarterly hobby, he brings that same sense of intention and presence into how he builds, leads, and helps others grow.

Dive for KPIs

Use Arrow Keys or tap/click to swim. Collect marketing KPIs while avoiding the obstacles.

Dive for KPIs

Swim through the ocean and collect as many marketing metrics as you can.

Let's Build Something

Whether you need a full marketing engine or want to strengthen what you already have, I plug in exactly where the business needs momentum.

Email Me Directly

pipelineandpurpose@gmail.com